IMPORTANT: Please read these Terms carefully before registering an account, clicking “I Agree” or otherwise accessing or using the IntentLink services. By registering, clicking “I Agree” or using the Services, you acknowledge that you have read, understood and agree to be bound by these Terms and by the Publisher Compliance Policy and Privacy Policy incorporated by reference. If you register on behalf of an entity, you represent that you are authorized to bind that entity, and “you” refers to that entity. If you do not agree, do not register or use the Services.
1. Acceptance and Amendment
1.1 These Terms constitute a legally binding agreement between you and IntentLink, effective upon the earliest of your clicking “I Agree”, completing registration, or first using the Services. If you merely visit the Website without registering, Section 3 applies to you.
1.2 IntentLink may amend these Terms and the policies incorporated herein from time to time. Material amendments will be notified at least thirty (30) days in advance via the dashboard or your registered e-mail; other amendments take effect upon posting on this page. Your continued use of the Services after an amendment takes effect constitutes acceptance; if you do not accept, you must stop using the Services and may close your account at any time. Amendments do not affect the settlement of Commissions generated before they take effect.
1.3 Where the parties have executed a separate written agreement (including a master services agreement and order form), that executed agreement prevails over these Terms to the extent of any inconsistency.
2. Definitions
2.1 “Platform” means the commercial-intent network operated by IntentLink, together with the related MCP services, APIs, dashboard, tools, systems and documentation.
2.2 “Advertising Providers” means the advertisers, advertising networks and other commercialization channel partners that cooperate with IntentLink, directly or indirectly, and that calculate and settle Commissions for transactions generated via the Platform.
2.3 “AI Application” means the AI application, agent or related service developed or operated by you, as registered during sign-up or in the dashboard.
2.4 “Promotional Activities” means your retrieval, display and recommendation of products or services within your AI Application via the Platform, and the generation and distribution of tracking links.
2.5 “Commissions” means the commissions calculated by Advertising Providers on a CPS (cost-per-sale) basis for valid transactions generated through your Promotional Activities.
2.6 “Settled Commissions” means Commissions finally confirmed by the relevant Advertising Provider (after completion of return, cancellation, chargeback and fraud-review adjustments) and actually received in IntentLink's account.
2.7 “Service Fee” means the fee retained by IntentLink from Settled Commissions pursuant to Section 6.
2.8 “Advertising Provider Rules” means the agreements, policies, operating standards and compliance requirements published or updated from time to time by Advertising Providers.
2.9 “Account Balance” means the withdrawable balance credited to your dashboard account pursuant to Section 7.3.
2.10 “End User” means any individual or entity using your AI Application.
2.11 “Website” means the web pages under intentlink.io and its subdomains.
3. Website Use
3.1 Scope: this Section applies to all visitors of the Website, whether or not they register an account; the remaining provisions of these Terms relating to registration, use of the Services and settlement apply only to registered clients.
3.2 Website content and intellectual property: the Website and all its content (including text, graphics, logos, interface design, code and their arrangement) are owned by IntentLink or its licensors, are protected by intellectual property laws, and are provided for general information only. You may not copy, modify, distribute, mirror or commercially exploit the Website content without IntentLink's written permission.
3.3 Prohibited conduct: when accessing the Website, you must not: (a) interfere with or disrupt the operation of the Website or the security of related systems; (b) access non-public areas or systems without authorization; (c) circumvent any access or use restrictions; (d) use crawlers, bots or other automated tools to scrape Website content in bulk (except ordinary search-engine indexing); or (e) introduce or distribute malicious code via the Website.
3.4 No representation: Website content is for reference only and does not constitute an offer, commitment or warranty of any kind. IntentLink may update or modify Website content at any time and does not warrant its completeness, accuracy or currency.
3.5 Third-party links: the Website may contain links to third-party websites for convenience only; IntentLink is not responsible for the content or services of any third-party website.
4. Registration, Review and Account Security
4.1 Eligibility and warranty: you may be an enterprise or other organization duly established and validly existing under applicable law, or an individual at least eighteen (18) years old with full legal capacity. If you are an individual, you represent and confirm that you register for and use the Services for business and profit-making purposes (and not for personal or household consumption purposes), and that you establish this commercial cooperation with IntentLink as a business operator. You warrant that the registration information you provide (including entity details, AI Application details, traffic sources and payment details) is true, accurate and complete, and will be updated promptly upon change.
4.2 Review and activation: registration does not automatically entitle you to access. IntentLink may review you and your AI Application (including compliance reviews required under the Advertising Provider Rules) and may, at its sole discretion, approve, reject, restrict or phase your access. API keys or access credentials are issued upon approval.
4.3 You must safeguard your account and access credentials and are responsible for all activities under them. Notify IntentLink immediately of any leakage or suspected compromise.
4.4 You must not: reverse engineer or decompile the Platform; circumvent, interfere with or tamper with any tracking mechanism; scrape, copy or resell Platform data beyond the purpose of the Services; or make your account or access available to any third party without IntentLink's written consent.
4.5 The parties confirm that the cooperation under these Terms is a cooperation between business parties. To the extent permitted by applicable law, the parties agree that provisions of consumer protection laws designed to protect individual consumers shall not apply.
4.6 Third-party credentials: certain promotional or tracking features may require you to provide authorized access credentials for third-party services. Such credentials are used solely to perform the relevant function calls, and IntentLink stores and protects them using industry-standard encryption. You may request deletion of such encrypted information via [email protected]; IntentLink will process and respond within fifteen (15) business days after verifying your identity.
5. Services
5.1 IntentLink provides, via MCP and/or RESTful API: commercial-intent recognition and product/service retrieval and matching; generation and management of tracking links; transaction attribution and conversion tracking; data reporting; and Commission collection, settlement and withdrawal.
5.2 IntentLink will use commercially reasonable efforts to maintain availability and data accuracy. Features designated “Beta/testing” are provided “as is” without SLA commitments. IntentLink may update, upgrade or modify the Platform, with reasonable prior notice of changes having a material adverse effect on you.
5.3 Nature of the Services: IntentLink provides neutral commercial-intent recognition and product/service retrieval and matching technology services, performing technical matching and ranking based on relevance, availability and commercial parameters. IntentLink does not create product or service content, and does not recommend, endorse, guarantee or publish advertising for any product or service; matching or ranking results do not constitute IntentLink's recommendation of, or quality assurance for, the relevant products or services. Product and service information and representations originate from Advertising Providers or merchants, which are responsible for their truthfulness, legality and compliance.
6. Service Fee
6.1 The standard Service Fee rate is 20% of Settled Commissions. IntentLink may offer promotional rates or periods, as displayed to you at sign-up or in the dashboard; upon expiry of a promotional period, the then-current standard rate applies automatically.
6.2 Rate adjustments will be notified at least thirty (30) days in advance via the dashboard or e-mail, and apply only to Commissions generated after the adjustment takes effect.
7. Settlement and Withdrawal
7.1 Payment flow: Commissions are paid by Advertising Providers to IntentLink. IntentLink deducts the Service Fee from Settled Commissions, credits the net amount to your Account Balance, and pays it to you in accordance with this Section.
7.2 Settlement basis: settlement is based solely on Settled Commissions. IntentLink has no payment obligation for any Commission not confirmed by, or adjusted, clawed back by, or not actually received from, the relevant Advertising Provider (back-to-back settlement principle).
7.3 Data and Account Balance: the dashboard shows transaction details, Commission status, Service Fees and your Account Balance; the net amount of Settled Commissions after Service Fee deduction is automatically credited. Platform records serve as the basis for settlement. Any data dispute must be raised in writing within thirty (30) days after the data is displayed, in which case the parties will verify in good faith and correct confirmed errors; otherwise the data is deemed accepted.
7.4 Withdrawal: you may initiate a withdrawal request against your Account Balance in the dashboard at any time, subject to a minimum of USD 100 per withdrawal. IntentLink will pay in USD to your designated account within thirty (30) days of receipt of the request. IntentLink may (but is not obliged to), before your first withdrawal and at any time thereafter, require you to complete payee identity verification (KYC) and provide evidence of the legitimacy of the receiving entity; IntentLink may withhold the corresponding payout until such verification is completed.
7.5 Clawback: where any amount credited or paid corresponds to Commissions subsequently clawed back due to returns, cancellations, chargebacks, fraud determinations or other Advertising Provider adjustments, IntentLink may deduct an equal amount from your Account Balance, any future accruals and any pending payouts not yet disbursed; if insufficient, you must refund the shortfall within fifteen (15) days of notice. The clawback and refund obligations under this Clause survive termination of these Terms.
7.6 Taxes and charges: each party bears its own taxes under applicable law; any legally required withholding may be deducted from payments with tax certificates provided. Remitting bank charges are borne by IntentLink; intermediary and receiving bank charges are borne by you.
7.7 Compliance screening and payout holds: you represent and warrant that neither you / the entity you represent nor your designated receiving account is a party on any applicable sanctions list or located in a comprehensively sanctioned country or region. For anti-money-laundering, counter-terrorist-financing and sanctions compliance purposes, IntentLink may (but is not obliged to) screen and verify you and the related transactions and receiving accounts; where IntentLink has reasonable compliance concerns, it may withhold, refuse or recover the corresponding payments and require supplementary information, and none of the foregoing constitutes a breach by IntentLink. IntentLink may engage third-party payment or compliance service providers to handle payouts and such screening.
7.8 IntentLink may designate itself, its affiliate or a partner payment institution as the entity making payments to you; payment is deemed made by IntentLink once the corresponding funds reach your designated account.
7.9 When making payments to individual publishers, IntentLink may withhold and remit taxes as required by applicable tax laws and regulations, deduct such amounts from payables accordingly, and provide you with withholding certificates. Each party otherwise bears the taxes for which it is liable under applicable law.
8. Compliance Obligations
8.1 In conducting Promotional Activities you must comply with: (a) these Terms and the Publisher Compliance Policy (published at intentlink.io/publisher-policy.html, incorporated by reference, and updated by IntentLink in line with the Advertising Provider Rules); (b) the Advertising Provider Rules (including updates, applicable upon publication or notification); and (c) applicable laws (including advertising, consumer protection, unfair competition, data protection and export control).
8.2 Display and disclosure obligations: you are the party that retrieves, displays and recommends products/services and makes related representations to End Users within your AI Application. In respect of such display, recommendations and representations, you shall independently comply with applicable advertising, consumer protection and endorsement laws, regulations and regulatory guidance (including the PRC Advertising Law and U.S. FTC endorsement guidance), clearly, conspicuously and understandably disclose to End Users the existence of affiliate relationships and commission arrangements, and ensure that IntentLink is not represented as a recommender or endorser of the relevant products or services.
8.3 Transparency: to satisfy channel transparency requirements under the Advertising Provider Rules, IntentLink may disclose your identity, AI Application details, traffic sources and promotional methods to the relevant Advertising Providers; you must promptly provide or update such information upon reasonable request.
8.4 Data compliance and warranty: you shall comply with applicable data protection laws (including without limitation GDPR, CCPA and the laws of the jurisdictions applicable to you and your End Users) in processing End Users' personal data in connection with your AI Application and Promotional Activities, and use data obtained via the Platform only as necessary to operate your AI Application and use the Services. You represent and warrant that: (a) you have obtained a sufficient and valid legal basis (including any necessary consents) for the End-User data collected, transmitted or processed via the Platform, and have provided End Users with all legally required notices; and (b) you are entitled to transmit such data to IntentLink for processing for the purposes contemplated by these Terms. Where your breach of the warranties in this Clause results in third-party claims (including from End Users or regulators), investigations or penalties against IntentLink, Section 15 applies.
8.5 Review and cooperation: IntentLink, and Advertising Providers acting through IntentLink, may reasonably review, monitor or audit the compliance of your Promotional Activities; you must cooperate and provide necessary records and explanations.
8.6 Business qualifications: where your AI Application or Promotional Activities provide services to the public in a field that requires business qualifications or administrative licences under applicable law, you shall obtain and maintain such qualifications in accordance with the law, comply with all laws and regulations applicable to that field, and independently bear the corresponding legal liability.
9. Anti-Fraud and Consequences of Violation
9.1 You must not engage in any prohibited conduct listed in the Publisher Compliance Policy, including without limitation cookie stuffing, forced clicks, unauthorized trademark bidding, self-purchase arbitrage, fraudulent transactions, bot or incentivized fake traffic, and misleading promotion.
9.2 Where IntentLink has reasonable grounds to suspect a violation, it may: (a) suspend part or all of the Services; (b) freeze the portion of your Account Balance related to the suspected violation and suspend corresponding withdrawals pending investigation, for a reasonable period necessary to complete the investigation and in no event exceeding one hundred and eighty (180) days; and (c) require written explanations and evidence within a reasonable period.
9.3 Where a violation is confirmed, IntentLink may: (a) cancel related Commissions and recover amounts paid; (b) immediately terminate the Services and your account; and (c) require you to compensate IntentLink for all resulting losses, including fines, deductions and account penalties imposed by Advertising Providers and reasonable investigation and legal costs.
9.4 Any fraud determination, commission cancellation or deduction made by an Advertising Provider in respect of relevant transactions is binding on the settlement between the parties and on clawback and recovery under these Terms, and is not conditional upon the Advertising Provider providing, or IntentLink passing on, detailed supporting evidence. IntentLink will pass on relevant supporting evidence to the extent actually received; the Advertising Provider's failure to provide, delay in providing, or provision of only limited evidence does not affect the binding effect of such determinations, nor IntentLink's rights of clawback and recovery under Clauses 7.5 and 9.3.
10. Advertising Provider Risks
10.1 You acknowledge and agree that IntentLink's Services depend on the continued cooperation of Advertising Providers, and that all Promotional Activities via the Platform are subject to the Advertising Provider Rules.
10.2 None of the following constitutes a breach by IntentLink or gives rise to any liability: (a) adjustment of commission rates, reduction or clawback of Commissions, or delayed or refused payment by an Advertising Provider; (b) amendment of rules, delisting of products, or suspension or closure of relevant programs or IntentLink accounts by an Advertising Provider; (c) termination of cooperation with IntentLink by an Advertising Provider. IntentLink will promptly notify you of relevant changes having a material impact on you and use reasonable efforts to assist in mitigation.
10.3 Where your breach of these Terms, the Publisher Compliance Policy or the Advertising Provider Rules results in penalties imposed on IntentLink by an Advertising Provider, you must compensate IntentLink for all direct losses; where such penalties also affect the settlement or operations of IntentLink's other clients, IntentLink may recover such extended losses from you.
10.4 The Advertising Provider or the relevant merchant bears full responsibility for the supply, quality, performance, after-sales service, authenticity and legality of the products/services promoted via the Platform. IntentLink provides only intent recognition, retrieval and matching, tracking and settlement technology services, and makes no express or implied warranty or commitment regarding the products/services themselves.
11. Intellectual Property and Data
11.1 Each party retains its intellectual property. IntentLink grants you a non-exclusive, non-transferable, non-sublicensable licence to access the Platform during the service period solely as necessary to use the Services.
11.2 You grant IntentLink a non-exclusive licence to use your name, AI Application name, trademarks and related information as necessary to provide the Services, including disclosure and registration with Advertising Providers as required by the Advertising Provider Rules.
11.3 IntentLink may use de-identified, aggregated transaction and performance data that cannot identify you or any End User for service improvement, statistics and industry research. IntentLink may freely use feedback and suggestions you provide regarding the Services.
11.4 IntentLink's processing of your personal data is governed by the Privacy Policy (published at intentlink.io/privacy.html).
11.5 Data processing roles: for their respective processing purposes, you and IntentLink each act as independent data controllers, each independently responsible for the compliance of its own processing. Nothing in these Terms makes either party a joint controller with, an agent of, or a processor for the other party, or liable for the other party's processing activities. Where IntentLink is required to process data on your behalf in specific scenarios (if any), the parties will enter into a separate data processing agreement (DPA).
11.6 IntentLink processes End-User data only for necessary purposes such as transaction attribution and conversion tracking, anti-fraud and risk control, Commission settlement, platform security and service improvement, subject to its Privacy Policy. IntentLink is independently responsible for its own processing activities and shall not be liable for your failure to obtain a legal basis or to provide legally required notices.
12. Confidentiality
12.1 Each party must keep confidential the other party's non-public information obtained in connection with the Services (including rates, data and technical materials) and must not disclose it to third parties or use it beyond the purposes of these Terms, except for disclosure to employees and professional advisers bound by confidentiality, disclosure to Advertising Providers under Section 8.3, or disclosure required by law, regulators or arbitration. These obligations survive for three (3) years after termination.
13. Disclaimer
13.1 Except as expressly provided in these Terms, the Website, the Platform and the Services are provided “as is” and “as available”. IntentLink makes no warranty as to commission levels, product supply, conversion rates, revenue or any commercial outcome.
13.2 High-impact fields: where Promotional Activities involve fields that may have a material impact on End Users (including without limitation medical, health, financial, investment, insurance, credit and legal matters), the relevant product/service information is for reference only, does not constitute professional advice, and is no substitute for the judgment of qualified professionals. You shall ensure that your AI Application provides appropriate notices to End Users in this regard.
14. Limitation of Liability
14.1 Neither party is liable for indirect, incidental or punitive damages, loss of profits, goodwill or data, even if advised of the possibility.
14.2 Except as provided in Section 14.3, each party's aggregate liability is limited to the total Service Fees paid or payable by you in the twelve (12) months preceding the event giving rise to the claim.
14.3 The above limitations do not apply to: (a) your compliance and indemnification liabilities under Sections 8, 9, 10 and 15; (b) breach of Section 12; (c) infringement of the other party's intellectual property; (d) wilful misconduct or gross negligence; or (e) liability that cannot be limited or excluded under applicable law.
15. Indemnification
15.1 You must defend and indemnify IntentLink against any claim, penalty or investigation brought by any third party (including Advertising Providers, regulators or End Users) arising out of your breach of these Terms, the Publisher Compliance Policy, the Advertising Provider Rules or applicable law, or out of your AI Application and its content, and compensate IntentLink for resulting losses, awarded damages and reasonable costs (including attorneys' fees). Claims, penalties or investigations relating to advertising compliance, false or misleading promotion, or endorsement disclosure arising from your display or recommendation of products/services or related representations to End Users within your AI Application likewise fall within the scope of your indemnification under this Section.
15.2 IntentLink will defend and indemnify you against third-party claims that the Platform itself (excluding your content and manner of use) infringes third-party intellectual property, subject to Section 14.
16. Term and Termination
16.1 These Terms take effect upon your acceptance and continue until terminated under this Section.
16.2 You may terminate at any time by ceasing use and requesting account closure via the dashboard. IntentLink may terminate the Services or discontinue the Platform on thirty (30) days' notice via the dashboard or e-mail; and may suspend or terminate immediately in the event of any violation described in Section 9, or if you breach these Terms and fail to cure within thirty (30) days of notice.
16.3 Upon termination: (a) you must immediately cease using the Platform and generating new tracking links; (b) Commissions for valid transactions generated before termination will, once they become Settled Commissions, still be credited to your Account Balance and be withdrawable under Section 7; (c) amounts frozen under Section 9.2 will be dealt with according to the investigation outcome; and (d) Sections 7, 9, 10, 12, 14, 15 and 19 and provisions which by nature should survive will survive.
17. Force Majeure
17.1 A party is excused from performance to the extent prevented by unforeseeable, unavoidable and insurmountable events (including natural disasters, war, epidemics, governmental actions, and large-scale network or power failures), provided it gives prompt notice and takes reasonable mitigation measures. Payment obligations are not excused or postponed by force majeure.
18. Notices
18.1 Notices from IntentLink to you are given via the dashboard, your registered e-mail, or posting on this page; notices from you to IntentLink must be sent to [email protected]. An e-mail is deemed delivered when successfully sent without a bounce-back.
19. Governing Law and Dispute Resolution
19.1 These Terms are governed by and construed in accordance with the laws of the Hong Kong Special Administrative Region of the People's Republic of China.
19.2 Any dispute arising out of or in connection with these Terms shall first be resolved through friendly negotiation; failing which, either party may submit it to the Hong Kong International Arbitration Centre (HKIAC) for arbitration in Hong Kong under the HKIAC Administered Arbitration Rules in force when the Notice of Arbitration is submitted. The tribunal shall consist of one (1) arbitrator and the language of arbitration shall be Chinese. The award is final and binding on both parties, subject to Clause 19.3.
19.3 IntentLink's election of remedies: notwithstanding Clause 19.2, IntentLink may (but is not obliged to) elect to bring proceedings or seek relief before the courts of your domicile or any other court of competent jurisdiction, without being bound by the arbitration clause, in respect of: (a) recovery of any amounts owed by you, including clawback and refund amounts under Clause 7.5 and compensation under Clause 9.3; and (b) interim, protective or injunctive relief (including to stop ongoing violations or to protect intellectual property). You hereby irrevocably submit to the jurisdiction of such courts.
20. Miscellaneous
20.1 These Terms (including the policies incorporated by reference) constitute the entire agreement between the parties regarding the Services, subject to Section 1.3.
20.2 You may not assign your rights or obligations without IntentLink's written consent; IntentLink may assign these Terms to its affiliates or to a successor in a merger, reorganization or asset sale, with notice to you.
20.3 If any provision is held invalid or unenforceable, the remaining provisions remain in effect. The parties are independent contractors; no partnership, joint venture, agency or employment is created. Failure or delay in exercising a right is not a waiver.
20.4 These Terms are written in Chinese and English, both equally authentic; in case of discrepancy, the Chinese version prevails.